Dove ad viewed more than 3 million times on YouTube
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Dove ad viewed more than 3 million times on YouTube

Saturday, November 4, 2006

An advertisement for Dove beauty products has been viewed by well over three million people, without ever being on television. A copywriter from Ogilvy Toronto, the advertising agency that created a spot named “evolution”, uploaded the advertisement to video sharing website YouTube.

While the official upload of the ad itself has been viewed 1,119,262 times, there are dozens of copies of the ad on YouTube, adding to a minimum of 3,059,546 views. The official copy of the video is the website’s 12th most viewed this month, 53rd of all time.

Unofficial uploads have each received high levels of viewership, with 449595, 445322, 207906, 201670, 195265, 116501, and 102634 plays.

The agency did not originally intend to upload the video to YouTube, only display it on the company’s homepage. Staff member Tim Piper uploaded it to his account on October 6, about a week before it first got media coverage on Good Morning America.

The ad begins with a woman walking into a photo shoot. From there, she is primped and plucked by hair and makeup artists, then tweaked on a Photoshop-like program. The photo-manipulation is then posted on a billboard for the fictional “Easel Foundation Makeup” brand. Two young, teenage girls walk past, glancing at the board. “No wonder our perception of beauty is distorted” ends the ad in text, “Every girl deserves to feel beautiful just the way she is.”

The creative team for the ad included Tim Piper, Mike Kirkland, Janet Kestin, Nancy Vonk, directors T Piper (treatment and post production) and Yael Staav (live action) from Reginald Pike, Soho post production, Rogue editing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.

The official French copy of the ad has only received 132 views, although it was only uploaded on November 2, 2006.

Advertising With Curiosity

Submitted by: Julie Johnson

Americans are bombarded with advertising in every part of life. They go to a movie and are given ads for more movies. They watch TV and find nearly as much time is spent on the ads as on the programs. They drive down the street and see billboards and shop signs. They read the news and find it surrounded with appeals to get their money.

All this is a challenge to the advertisers for they must come up with a way to get over the mental block set up by consumers for self-protection. How can you get others to notice your ad among the thousands of others? One effective way of doing this is through building curiosity with sights and sounds.

Music is often employed to enhance an ad. Many ads on television include music that will draw attention to the product. Other sounds are used as well. The 1950 s Superman series was loved by children because of the woosh sound when Superman landed or took off.

[youtube]http://www.youtube.com/watch?v=hWnAqFyaQ5s[/youtube]

Visual curiosity is also used. The newest model of a car is covered with a cloth to build curiosity. Women are used in ads because in general they attract the attention of male consumers. Movie trailers use a collage of clips to titillate the interest and make people so curious that they won t miss the full show.

The double edged sword of both sound and sight will help raise an ad from the ignored to the noticed. By using both the ear gate and eye gate attention is more likely gained. Yet, if everyone does this, then your ad will remain indistinct.

One form of advertising is unique in this regard. This method is called banner ads. A large billboard or long banner is pulled behind a small airplane over a large group of people. Since this is the only ad visible at the time, it is sure that there is no competition for attention.

Imagine you are sitting on a beach, enjoying the sun when in the distance you hear the drone of an airplane. You have time and interest so you look up to check it out. Coming toward you is a single engine plane pulling a banner with a message written on it. Your curiosity rises. What does it say? You watch with anticipation until you can read the message and you probably do this several times in the 17 seconds it passes.

The plane disappears but in a few minutes it passes by again and you read it a second time. By the third time this happens you have the message memorized and after that, the sound of the plane along causes you to recite the message in your mind.

The advertiser has accomplished his goal. He has made you curious, used sounds and then sights to declare his message, and repeated it over a period of time until it was fixed in your memory. And no competitor could present the advantage of his product or service. The advertiser will be confident that, if you can need the product, his name will be at the top of your list.

About the Author: Learn how AirSign has been leading the industry in providing innovative

aerial advertising

services since 1996. They have

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stationed across the States ready to fly your message over sporting events, holidays, vacation hot spots or just to that special someone.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=483081&ca=Advice

Bat for Lashes plays the Bowery Ballroom: an Interview with Natasha Khan
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Bat for Lashes plays the Bowery Ballroom: an Interview with Natasha Khan

Friday, September 28, 2007

Bat for Lashes is the doppelgänger band ego of one of the leading millennial lights in British music, Natasha Khan. Caroline Weeks, Abi Fry and Lizzy Carey comprise the aurora borealis that backs this haunting, shimmering zither and glockenspiel peacock, and the only complaint coming from the audience at the Bowery Ballroom last Tuesday was that they could not camp out all night underneath these celestial bodies.

We live in the age of the lazy tendency to categorize the work of one artist against another, and Khan has had endless exultations as the next Björk and Kate Bush; Sixousie Sioux, Stevie Nicks, Sinead O’Connor, the list goes on until it is almost meaningless as comparison does little justice to the sound and vision of the band. “I think Bat For Lashes are beyond a trend or fashion band,” said Jefferson Hack, publisher of Dazed & Confused magazine. “[Khan] has an ancient power…she is in part shamanic.” She describes her aesthetic as “powerful women with a cosmic edge” as seen in Jane Birkin, Nico and Cleopatra. And these women are being heard. “I love the harpsichord and the sexual ghost voices and bowed saws,” said Radiohead‘s Thom Yorke of the track Horse and I. “This song seems to come from the world of Grimm’s fairytales.”

Bat’s debut album, Fur And Gold, was nominated for the 2007 Mercury Prize, and they were seen as the dark horse favorite until it was announced Klaxons had won. Even Ladbrokes, the largest gambling company in the United Kingdom, had put their money on Bat for Lashes. “It was a surprise that Klaxons won,” said Khan, “but I think everyone up for the award is brilliant and would have deserved to win.”

Natasha recently spoke with David Shankbone about art, transvestism and drug use in the music business.


DS: Do you have any favorite books?

NK: [Laughs] I’m not the best about finishing books. What I usually do is I will get into a book for a period of time, and then I will dip into it and get the inspiration and transformation in my mind that I need, and then put it away and come back to it. But I have a select rotation of cool books, like Women Who Run With the Wolves by Clarissa Pinkola Estés and Little Birds by Anaïs Nin. Recently, Catching the Big Fish by David Lynch.

DS: Lynch just came out with a movie last year called Inland Empire. I interviewed John Vanderslice last night at the Bowery Ballroom and he raved about it!

NK: I haven’t seen it yet!

DS: Do you notice a difference between playing in front of British and American audiences?

NK: The U.S. audiences are much more full of expression and noises and jubilation. They are like, “Welcome to New York, Baby!” “You’re Awesome!” and stuff like that. Whereas in England they tend to be a lot more reserved. Well, the English are, but it is such a diverse culture you will get the Spanish and Italian gay guys at the front who are going crazy. I definitely think in America they are much more open and there is more excitement, which is really cool.

DS: How many instruments do you play and, please, include the glockenspiel in that number.

NK: [Laughs] I think the number is limitless, hopefully. I try my hand at anything I can contribute; I only just picked up the bass, really—

DS: –I have a great photo of you playing the bass.

NK: I don’t think I’m very good…

DS: You look cool with it!

NK: [Laughs] Fine. The glockenspiel…piano, mainly, and also the harp. Guitar, I like playing percussion and drumming. I usually speak with all my drummers so that I write my songs with them in mind, and we’ll have bass sounds, choir sounds, and then you can multi-task with all these orchestral sounds. Through the magic medium of technology I can play all kinds of sounds, double bass and stuff.

DS: Do you design your own clothes?

NK: All four of us girls love vintage shopping and charity shops. We don’t have a stylist who tells us what to wear, it’s all very much our own natural styles coming through. And for me, personally, I like to wear jewelery. On the night of the New York show that top I was wearing was made especially for me as a gift by these New York designers called Pepper + Pistol. And there’s also my boyfriend, who is an amazing musician—

DS: —that’s Will Lemon from Moon and Moon, right? There is such good buzz about them here in New York.

NK: Yes! They have an album coming out in February and it will fucking blow your mind! I think you would love it, it’s an incredible masterpiece. It’s really exciting, I’m hoping we can do a crazy double unfolding caravan show, the Bat for Lashes album and the new Moon and Moon album: that would be really theatrical and amazing! Will prints a lot of my T-shirts because he does amazing tapestries and silkscreen printing on clothes. When we play there’s a velvety kind of tapestry on the keyboard table that he made. So I wear a lot of his things, thrift store stuff, old bits of jewelry and antique pieces.

DS: You are often compared to Björk and Kate Bush; do those constant comparisons tend to bother you as an artist who is trying to define herself on her own terms?

NK: No, I mean, I guess that in the past it bothered me, but now I just feel really confident and sure that as time goes on my musical style and my writing is taking a pace of its own, and I think in time the music will speak for itself and people will see that I’m obviously doing something different. Those women are fantastic, strong, risk-taking artists—

DS: —as are you—

NK: —thank you, and that’s a great tradition to be part of, and when I look at artists like Björk and Kate Bush, I think of them as being like older sisters that have come before; they are kind of like an amazing support network that comes with me.

DS: I’d imagine it’s preferable to be considered the next Björk or Kate Bush instead of the next Britney.

NK: [Laughs] Totally! Exactly! I mean, could you imagine—oh, no I’m not going to try to offend anyone now! [Laughs] Let’s leave it there.

DS: Does music feed your artwork, or does you artwork feed your music more? Or is the relationship completely symbiotic?

NK: I think it’s pretty back-and-forth. I think when I have blocks in either of those area, I tend to emphasize the other. If I’m finding it really difficult to write something I know that I need to go investigate it in a more visual way, and I’ll start to gather images and take photographs and make notes and make collages and start looking to photographers and filmmakers to give me a more grounded sense of the place that I’m writing about, whether it’s in my imagination or in the characters. Whenever I’m writing music it’s a very visual place in my mind. It has a location full of characters and colors and landscapes, so those two things really compliment each other, and they help the other one to blossom and support the other. They are like brother and sister.

DS: When you are composing music, do you see notes and words as colors and images in your mind, and then you put those down on paper?

NK: Yes. When I’m writing songs, especially lately because I think the next album has a fairly strong concept behind it and I’m writing the songs, really imagining them, so I’m very immersed into the concept of the album and the story that is there through the album. It’s the same as when I’m playing live, I will imagine I see a forest of pine trees and sky all around me and the audience, and it really helps me. Or I’ll just imagine midnight blue and emerald green, those kind of Eighties colors, and they help me.

DS: Is it always pine trees that you see?

NK: Yes, pine trees and sky, I guess.

DS: What things in nature inspire you?

NK: I feel drained thematically if I’m in the city too long. I think that when I’m in nature—for example, I went to Big Sur last year on a road trip and just looking up and seeing dark shadows of trees and starry skies really gets me and makes me feel happy. I would sit right by the sea, and any time I have been a bit stuck I will go for a long walk along the ocean and it’s just really good to see vast horizons, I think, and epic, huge, all-encompassing visions of nature really humble you and give you a good sense of perspective and the fact that you are just a small particle of energy that is vibrating along with everything else. That really helps.

DS: Are there man-made things that inspire you?

NK: Things that are more cultural, like open air cinemas, old Peruvian flats and the Chelsea Hotel. Funny old drag queen karaoke bars…

DS: I photographed some of the famous drag queens here in New York. They are just such great creatures to photograph; they will do just about anything for the camera. I photographed a famous drag queen named Miss Understood who is the emcee at a drag queen restaurant here named Lucky Cheng’s. We were out in front of Lucky Cheng’s taking photographs and a bus was coming down First Avenue, and I said, “Go out and stop that bus!” and she did! It’s an amazing shot.

NK: Oh. My. God.

DS: If you go on her Wikipedia article it’s there.

NK: That’s so cool. I’m really getting into that whole psychedelic sixties and seventies Paris Is Burning and Jack Smith and the Destruction of Atlantis. Things like The Cockettes. There seems to be a bit of a revolution coming through that kind of psychedelic drag queen theater.

DS: There are just so few areas left where there is natural edge and art that is not contrived. It’s taking a contrived thing like changing your gender, but in the backdrop of how that is still so socially unacceptable.

NK: Yeah, the theatrics and creativity that go into that really get me. I’m thinking about The Fisher King…do you know that drag queen in The Fisher King? There’s this really bad and amazing drag queen guy in it who is so vulnerable and sensitive. He sings these amazing songs but he has this really terrible drug problem, I think, or maybe it’s a drink problem. It’s so bordering on the line between fabulous and those people you see who are so in love with the idea of beauty and elevation and the glitz and the glamor of love and beauty, but then there’s this really dark, tragic side. It’s presented together in this confusing and bewildering way, and it always just gets to me. I find it really intriguing.

DS: How are you received in the Pakistani community?

NK: [Laughs] I have absolutely no idea! You should probably ask another question, because I have no idea. I don’t have contact with that side of my family anymore.

DS: When you see artists like Pete Doherty or Amy Winehouse out on these suicidal binges of drug use, what do you think as a musician? What do you get from what you see them go through in their personal lives and with their music?

NK: It’s difficult. The drugs thing was never important to me, it was the music and expression and the way he delivered his music, and I think there’s a strange kind of romantic delusion in the media, and the music media especially, where they are obsessed with people who have terrible drug problems. I think that’s always been the way, though, since Billie Holiday. The thing that I’m questioning now is that it seems now the celebrity angle means that the lifestyle takes over from the actual music. In the past people who had musical genius, unfortunately their personal lives came into play, but maybe that added a level of romance, which I think is pretty uncool, but, whatever. I think that as long as the lifestyle doesn’t precede the talent and the music, that’s okay, but it always feels uncomfortable for me when people’s music goes really far and if you took away the hysteria and propaganda of it, would the music still stand up? That’s my question. Just for me, I’m just glad I don’t do heavy drugs and I don’t have that kind of problem, thank God. I feel that’s a responsibility you have, to present that there’s a power in integrity and strength and in the lifestyle that comes from self-love and assuredness and positivity. I think there’s a real big place for that, but it doesn’t really get as much of that “Rock n’ Roll” play or whatever.

DS: Is it difficult to come to the United States to play considering all the wars we start?

NK: As an English person I feel equally as responsible for that kind of shit. I think it is a collective consciousness that allows violence and those kinds of things to continue, and I think that our governments should be ashamed of themselves. But at the same time, it’s a responsibility of all of our countries, no matter where you are in the world to promote a peaceful lifestyle and not to consciously allow these conflicts to continue. At the same time, I find it difficult to judge because I think that the world is full of shades of light and dark, from spectrums of pure light and pure darkness, and that’s the way human nature and nature itself has always been. It’s difficult, but it’s just a process, and it’s the big creature that’s the world; humankind is a big creature that is learning all the time. And we have to go through these processes of learning to see what is right.

Wikinews’ overview of the year 2008
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Wikinews’ overview of the year 2008

Wednesday, December 31, 2008

Also try the 2008 World News Quiz of the year.

What would you tell your grandchildren about 2008 if they asked you about it in, let’s say, 20 years’ time? If the answer to a quiz question was 2008, what would the question be? The year that markets collapsed, or perhaps the year that Obama became US president? Or the year Heath Ledger died?

Let’s take a look at some of the important stories of 2008. Links to the original Wikinews articles are in all the titles.

Cloned cattle’s milk and meat seem safe, according to new study
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Cloned cattle’s milk and meat seem safe, according to new study

Tuesday, April 12, 2005

A National Academy of Sciences report (.pdf) last year said that while the milk and meat from cloned animals would not likely make anyone sick, more research should be performed. Now, a new US-Japan study published in the April 11 online issue of the Proceedings of the National Academy of Sciences says that milk and meat from cloned cattle does indeed appear to meet industry standards and appears to be safe for human consumption.

As BBC News reports, the scientists, led by Professor Jerry Yang from the University of Connecticut, compared the produce from two beef and four dairy clones, all derived from a single Holstein dairy cow and a single Japanese black bull, with the produce from normal animals of similar age and breed.

The meat was analysed against more than 100 physiological, tissue and cellular components, while the milk was analysed for protein, fat and other variables. No significant differences between the produce of cloned and normal cattle were found. Higher levels of fat and fatty acids were found in the cloned cow meat, but they still fell within beef industry standards.

While the study showed the cloned produce to be within the range approved for human consumption, the scientists stressed that the research was still in its early stages. Their findings, they said, provide “guidelines” for further research with larger numbers of clones from different genetic backgrounds.

Cloning livestock may one day increase yields by copying those animals that are especially productive and especially resistant to disease.

“The milking production levels in the US are three to four times higher than levels in China; maybe even five times or more compared to cows in India and some other countries,” Professor Jerry Yang told BBC News. “Therefore cloning could offer technology for duplicating superior farm animals. However, all the products from these cloned animals must be safe for human consumption. …and it is a major issue for scientists to provide a scientific basis for the data and information to address this question.”

As USA Today reports, there is currently no law governing the sale of meat or milk from the estimated 1,000 to 2,000 cloned farm animals in the USA. But since 2003, the US Food and Drug Administration (FDA) has asked producers to voluntarily keep the meat and milk of these animals, and that of their offspring, out of the food supply.

Wired News reports that companies like ViaGen and Cyagra, which offer livestock-cloning services, have also been waiting for several years for a final say from the FDA.

“For the United States agricultural industry, (cloning) can reduce the number of cows necessary for milking,” said Jerry Yang “They can have a pleasant environment and produce even more milk.” He also said that cloning cattle from the United States, where genetic breeding is more advanced, could save developing countries 50 years of breeding.

The idea of cloning animals for human consumption is not without its critics. First, there are the welfare concerns, as most cloned animals do not make it to term before being born, and many of those that do are born deformed or prone to illness. The Humane Society of the United States has asked for a ban on milk and meat from clones for just this reason. Second, there is still the concern that healthy clones may have subtle defects that could make their food products unsafe to eat.

As the Washington Post reports, some critics are asking why it is necessary to clone cows that produce huge amounts of milk when surpluses, rather than shortages, are the main problem facing the U.S. dairy industry today.

The Top Movers Of St. Paul

byAlma Abell

Moving is often stressful, back-breaking work. Whether you are moving down the block or across the country, the tension and effort are the same. Trying to coordinate home buying and selling while you attempt to remember to forward your mail, shut off utilities and then keep track of all your belongings can be more overwhelming than many homeowners are able to handle on their own.

Professional moving companies can remove a lot of the work and stress from the shoulders of harried homeowners. They can assist with how to appropriately pack belongings to ensure them a safe trip from one point to the next. Many will even assist with the task of packing itself. Once you are packed and ready to go, you will be able to concentrate on the task of getting yourself and your family to your destination while the movers wrangle your truckload of possessions.

When you choose the most qualified Movers of St. Paul such as Action Moving Services Inc., you will know your items are safe and secure. All of their movers are Certified Professional Movers and certified drivers through the American Moving and Storage Association.As top-rated Movers of St. Paul, they are able to help you move across the city, across the country or even assist you with an international move. They provide assistance for individual residential clients as well as offer a full range of corporate relocation services. They are even experienced at moving offices themselves, both within the St. Paul area or globally.

As certified professionals, they are also able to move other items such as museum exhibits and trade show items. They offer specially trained staff who are experts at packaging and moving delicate and valuable merchandise. They even provide environmentally controlled vans and expedited services for these materials.

You can call Action Moving Services for a full list of the services they offer. They can let you know the services they offer and give you a complete estimate on the services you require. As a Better Business Bureau accredited member and with many memberships in trade organizations, you know you can trust their services.

Strong earthquake hits northern Pakistan
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Strong earthquake hits northern Pakistan

Friday, October 30, 2009

An earthquake measuring 6.0 on the Richter scale hit Pakistan on Thursday at 23.44 local time (+18.44 UTC). The epicentre was in the Hindukush mountain range. The earthquake was mainly felt in Islamabad, Rawalpindi, Muzaffarabad, Lahore, and Faisalabad.

The quake lasted approximately for twenty seconds. Many people rushed out of buildings, fearing that they would collapse, but no damage from the tremors was reported.

As the epicentre of the quake was deep in the mountains, along the border with Afghanistan, not much damage was caused. This is the second time that the region was hit by earthquake with an epicenter in the same region of Hindukush.

Last week, a 6.2 magnitude earthquake struck near the Afghanistan-Pakistani border.

ACLU President Strossen on religion, drugs, guns and impeaching George Bush
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ACLU President Strossen on religion, drugs, guns and impeaching George Bush

Tuesday, October 30, 2007File:Nadine Strossen 5 by David Shankbone.jpg

There are few organizations in the United States that elicit a stronger emotional response than the American Civil Liberties Union, whose stated goal is “to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States”. Those people include gays, Nazis, women seeking abortion, gun owners, SPAM mailers and drug users. People who are often not popular with various segments of the public. The ACLU’s philosophy is not that it agrees or disagrees with any of these people and the choices that they make, but that they have personal liberties that must not be trampled upon.

In Wikinews reporter David Shankbone’s interview with the President of the ACLU, Nadine Strossen, he wanted to cover some basic ground on the ACLU’s beliefs. Perhaps the area where they are most misunderstood or have their beliefs most misrepresented is their feelings about religion in the public sphere. The ACLU categorically does not want to see religion disappear from schools or in the public forum; but they do not want to see government advocacy of any particular religion. Thus, former Alabama Chief Justice Roy Moore’s placement of a ten ton monument to the Ten Commandments outside the courthouse is strenuously opposed; but “Lone Ranger of the Manger” Rita Warren’s placement of nativity scenes in public parks is vigorously defended. In the interview, Strossen talks about how certain politicians and televangelists purposefully misstate the law and the ACLU’s work in order to raise funds for their campaigns.

David Shankbone’s discussion with Strossen touches upon many of the ACLU’s hot button issues: religion, Second Amendment rights, drug liberalization, “partial-birth abortion” and whether or not George W. Bush should be impeached. It may surprise the reader that many ideas people have about the most visible of America’s civil libertarian organizations are not factually correct and that the ACLU often works closely with many of the organizations people think despise its existence.

Caterpillars force temporary closure of Wisconsin state park
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Caterpillars force temporary closure of Wisconsin state park

Tuesday, June 19, 2007

A park in the U.S. state of Wisconsin has been closed, due to being over-run by gypsy moth caterpillars.

The Wisconsin Department of Natural Resources (DNR) announced the unprecedented move yesterday, with officials saying they would temporarily close Rocky Arbor State Park near Wisconsin Dells due to an infestation of gypsy moth larvae.

The larvae are present at the park in such large numbers that, according to a report by the Wisconsin State Journal, camping there would “apparently be a squishy, nightmarish experience.”

Mark Guthmiller, DNR gypsy moth suppression coordinator said that “there are also health and safety considerations that prompted our action,” explaining that there was a significant risk of people having severe allergic reactions to the caterpillars. There were also concerns that the caterpillars might be accidentally transported out of the park on park user’s vehicles to areas where the moths have as yet failed to establish themselves. Guthmiller also commented that related sanitation issues” would also “significantly detract from the quality park camping experience.”

Andrea Diss-Torrance, another gypsy moth coordinator for the DNR, said of the infestation: “It’s very severe – it’s as severe as I have ever seen.”

The closure, which will run until at least June 27, is thought to affect around 95 campground reservations at the site, which covers 255 acres. State officials have been attempting to arrange alternatives for campers at nearby parks, or, failing this being acceptable, are offering refunds. The park will be closed until after the caterpillars have completed pupation – the period in their life cycle in which they transform into moths.

The gypsy moth is a pest in the U.S., having been introduced in the 19th-century in a failed attempt to to try to breed a hardy variant of silkworm. The moths can strip the leaves off at least 250 different tree species, and as they lack natural predators in the U.S., cause significant damage. The moths often chew leaves but don’t actually eat them, thus increasing the potential damage.

At Rocky Arbor, they have already stripped all the trees in some areas of the park. The caterpillars can kill trees directly, but more usually weaken them so that they are more susceptible to die from other causes, such as disease.

Air Conditioner Heating Repair &Amp; Energy Audit Houston

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[youtube]http://www.youtube.com/watch?v=AtMC2MXc_n8[/youtube]

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About the Author: Houston Air Conditioner Company provides best Air Conditioning heating repair, installation, replacement, and maintenance in Houston. Our Website is

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Source:

isnare.com

Permanent Link:

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