Searchers of pig farm for pig digested human remains receive counseling
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Searchers of pig farm for pig digested human remains receive counseling

Tuesday, July 11, 2006

The Vancouver Sun obtained two reports relating to the search of a British Columbia pig farm believed to be the location of 26 murders where the women’s bodies were fed to the pigs which later went to market.

Police have said the investigation was “unprecedented in Canadian history” for its investigative and forensic aspects. The Canadian RCMP said that over 600 people waded through piles of animal waste, and uncovered the gruesome evidence.

The documents show that about 500 police and civilians, as well as 102 anthropology students were involved and received counselling throughout the search for forensic human remains.

“Water and soil analysis had to be done on a regular basis to check for contaminates that may cause health concerns for on-site personnel.” the health services report said. “The investigators had to go through a lot of bird waste and animal waste, and infections from this was always a concern…. Gloves and masks (were) worn by all working on the site.”

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How To Effectively Tackle The Problem Of Nursing Shortage

By Karen P Williams

There is a grave need for qualified and dedicated nurses in this day and age. There has been a proliferation of many hospitals, medical centers and facilities as people get access to medical facilities on the back of insurance and better living standards. This gets manifested in the form of acute nursing shortage that is endemic around the globe and in the US too. If you look around in government and also private hospitals, you will find that the number of nurses is far less than what should be, which leads to glaring gaps and lacunae in the kind of service and patient care facilities that people can expect.

Causes for nursing shortage

There are many causes for the glaring nursing shortage that the country and the medical system face today. For one, there are just not enough people willing to get into the profession. A lot of this has to do with the inherent image problem that the profession faces. While a lot of young people would love to become doctors, there is quite a bit of hesitation among them to take up nursing as it is not considered to be a glamorous or exciting profession. In some cases, people are downright ashamed to admit that they are nurses, and these holds true more for males rather than females.

[youtube]http://www.youtube.com/watch?v=op4q1I266bE[/youtube]

The second problem is that of remuneration. While nursing as a vocation demands a lot from people, the returns and rewards in terms of salaries are just not lucrative enough. This is enough to put off people who might have otherwise considered the profession if it had paid more. Nowadays a lot of people would rather tend bars or perhaps work online, rather than taking up a nursing course and build a career there.

Ways to tackle nursing shortage

Serious efforts have to be made to tackle the image problem that the nursing profession is stuck with. The profession has to be made more lucrative and worth the while in terms of salaries so that it may be able to attract the right kind of talent. This is something that hospitals as well as medical centers have to consider on an urgent basis, if the nursing shortage problem is to be tackled head on.

It may also help to get foreign nurses who can fill in the gap posed by local labor shortages. There are many nursing professionals from the developing world who are more than willing to come to the US and work here. Efforts have to be made to spread the net wide and roll out a red carpet for talent from overseas. If needed, such nurses could also be given crash courses in the English language and also culture adaptation courses so that they can fit into the US environment seamlessly.

It is high time that the nursing shortage problem was tackled with determination and resolve. You cannot depend on age old and hackneyed solutions to tackle this huge crisis, which is why it is absolutely necessary to think out of the box and creatively in order to provide solutions effectively to a problem that is fast getting out of hand.

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Armed troops take control of Suva, Fiji
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Armed troops take control of Suva, Fiji

Thursday, November 30, 2006

Armed Fijian soldiers took control of the streets of Suva, Fiji just before dawn

In a show of force, the troops fired a mortar into the harbour and over Nukulau Island, where George Speight, leader of the Fiji Coup of 2000, is currently serving a term of life imprisonment for his role in the overthrow of the constitutional government. Most of the mortar rounds fell into the ocean.

Soldiers, travelling in a convoy of trucks, set up barricades on key roads that led into the central business district of Suva while others patrolled the city.

Major Neumi Leweni, a military spokesman, said that the activity is not a military coup in disguise. “The exercise is in anticipation of any foreign intervention and the [Fiji military] is taking all precautionary measures.” He pointed out to sea where an Australian black hawk helicopter had crashed and where three Australian warships were moored. Australian officials said the ships were there in case Australian citizens needed to be evacuated.

The black hawk helicopter that had crashed was attempting to land on the HMAS Kanimbla, and its passengers were Special Air Service soldiers. Referring to the crash, Major Leweni said: “[It] just confirms that there are other forces out there and that is exactly why we are doing this exercise”.

Talks in New Zealand between Laisenia Qarase, Prime Minister of Fiji, and , military commander Commodore Frank Bainimarama concluded without an agreement. Winston Peters, foreign minister for New Zealand, said the talks were “lengthy, serious and meaningful”, but ultimately unsuccessful. Mr. Qarase said the three hour talks were not long enough to get to any conclusion, “…it was a good start and there is need for further consultations on some of the issues.”

Mr Qarase arrived at Nadi via a Royal New Zealand Air Force plane and then flew on an Air Chatham Islands plan to Suva. He was met by questioning media. Mr Qarase remained quiet. Commodore Bainimarama also said nothing to the awaiting media when he arrived in Fiji on a commercial flight.

Mr Qarase has requested that all regional foreign ministers come to a meeting being held in Sydney, Australia tomorrow that is related to the coup threats.

Countries that are part of the Pacific Forum are able to help other member countries, if the government asks for help.

Ambassadors from the United States of America, Australia and Britain have all met with Fijian military officers to seek insurances that there wasn’t going to be a coup. Major Lewini responded angrily, “[It is] inappropriate for a civilian diplomat to visit a military camp and seek to speak directly to officers,” he said.

“I’m not aware anyone’s threatening foreign intervention. I can assure you New Zealand isn’t,” Helen Clark, Helen Clark, Prime Minister of New Zealand, said.

At the same time, Andrew Hughes, police commissioner for Fiji, is currently on leave in Brisbane following threats. Moses Driver will now act as the police commissioner.

The military has said they will “clean up” the government if the armed forces do not get three controversial bills passed and all investigations into senior military officers are dropped.

The military has said that they do not need police permission to conduct such exercises.

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A portrait of Scotland: Gallery reopens after £17.6 million renovation
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A portrait of Scotland: Gallery reopens after £17.6 million renovation

Thursday, December 1, 2011

Today saw Edinburgh’s Scottish National Portrait Gallery reopen following a two-and-a-half-year, £17.6m (US$27.4m) refurbishment. Conversion of office and storage areas sees 60% more space available for displays, and the world’s first purpose-built portrait space is redefining what a portrait gallery should contain; amongst the displays are photographs of the Scottish landscape—portraits of the country itself.

First opened in 1889, Sir Robert Rowand Anderson’s red sandstone building was gifted to the nation by John Ritchie Findlay, then-owner of The Scotsman newspaper and, a well-known philanthropist. The original cost of construction between 1885 and 1890 is estimated at over 70,000 pounds sterling. Up until 1954, the building also housed the Society of Antiquaries of Scotland who moved to the National Museum of Scotland buildings on Chambers Street. The society’s original meeting table now sits in the public part of the portrait gallery’s library, stared down on by an array of busts and phrenological artefacts.

Wikinewsie Brian McNeil, with other members of the press, received a guided tour of the gallery last Monday from Deputy Director Nicola Kalinsky. What Kalinsky described as an introduction to the gallery that previously took around 40 minutes, now takes in excess of an hour-and-a-half; with little in the way of questions asked, a more inquisitive tour group could readily take well over two hours to be guided round the seventeen exhibitions currently housed in the gallery.

A substantial amount of the 60% additional exhibition space is readily apparent on the ground floor. On your left as you enter the gallery is the newly-fitted giant glass elevator, and the “Hot Scots” photographic portrait gallery. This exhibit is intended to show well-known Scottish faces, and will change over time as people fall out of favour, and others take their place. A substantial number of the people now being highlighted are current, and recent, cast members from the BBC’s Doctor Who series.

The new elevator (left) is the most visible change to improve disabled access to the gallery. Prior to the renovation work, access was only ‘on request’ through staff using a wooden ramp to allow wheelchair access. The entire Queen Street front of the building is reworked with sloping access in addition to the original steps. Whilst a lift was previously available within the gallery, it was only large enough for two people; when used for a wheelchair, it was so cramped that any disabled person’s helper had to go up or down separately from them.

The gallery expects that the renovation work will see visitor numbers double from before the 2009 closure to around 300,000 each year. As with many of Edinburgh’s museums and galleries, access is free to the public.

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The expected significant increase in numbers has seen them working closely with the National Museum of Scotland, which was itself reopened earlier this year after extensive refurbishment work; improved access for wheelchair users also makes it far easier for mothers with baby buggies to access the gallery – prompting more thought on issues as seemingly small as nappy-changing – as Patricia Convery, the gallery’s Head of Press, told Wikinews, a great deal of thought went into the practicalities of increased visitor numbers, and what is needed to ensure as many visitors as possible have a good experience at the gallery.

Press access to the gallery on Monday was from around 11:30am, with refreshments and an opportunity to catch some of the staff in the Grand Hall before a brief welcoming introduction to the refurbished gallery given by John Leighton, director of the National Galleries of Scotland. Centre-stage in the Grand Hall is a statue of Robert Burns built with funds raised from around the British Empire and intended for his memorial situated on Edinburgh’s Calton Hill.

The ambulatories surrounding the Grand Hall give the space a cathedral-like feel, with numerous busts – predominantly of Scottish figures – looking in on the tiled floor. The east corner holds a plaque commemorating the gallery’s reopening, next to a far more ornate memorial to John Ritchie Findlay, who not only funded and commissioned the building’s construction, but masterminded all aspects of the then-new home for the national collection.

Split into two groups, members of the press toured with gallery Director James Holloway, and Nicola Kalinsky, Deputy Director. Wikinews’ McNeil joined Kalinsky’s group, first visiting The Contemporary Scotland Gallery. This ground-floor gallery currently houses two exhibits, first being the Hot Scots display of photographic portraits of well-known Scottish figures from film, television, and music. Centre-stage in this exhibit is the newly-acquired Albert Watson portrait of Sir Sean Connery. James McAvoy, Armando Iannucci, playwright John Byrne, and Dr Who actress Karen Gillan also feature in the 18-photograph display.

The second exhibit in the Contemporary gallery, flanked by the new educational facilities, is the Missing exhibit. This is a video installation by Graham Fagen, and deals with the issue of missing persons. The installation was first shown during the National Theatre of Scotland’s staging of Andrew O’Hagan’s play, The Missing. Amongst the images displayed in Fagen’s video exhibit are clips from the deprived Sighthill and Wester-Hailes areas of Edinburgh, including footage of empty play-areas and footbridges across larger roads that sub-divide the areas.

With the only other facilities on the ground floor being the education suite, reception/information desk, cafe and the gallery’s shop, Wikinews’ McNeil proceeded with the rest of Kalinsky’s tour group to the top floor of the gallery, all easily fitting into the large glass hydraulic elevator.

The top (2nd) floor of the building is now divided into ten galleries, with the larger spaces having had lowered, false ceilings removed, and adjustable ceiling blinds installed to allow a degree of control over the amount of natural light let in. The architects and building contractors responsible for the renovation work were required, for one side of the building, to recreate previously-removed skylights by duplicating those they refurbished on the other. Kalinsky, at one point, highlighted a constructed-from-scratch new sandstone door frame; indistinguishable from the building’s original fittings, she remarked that the building workers had taken “a real interest” in the vision for the gallery.

The tour group were first shown the Citizens of the World gallery, currently hosting an 18th century Enlightenment-themed display which focuses on the works of David Hume and Allan Ramsay. Alongside the most significant 18th century items from the National Portrait Gallery’s collection, are some of the 133 new loans for the opening displays. For previous visitors to the gallery, one other notable change is underfoot; previously carpeted, the original parquet floors of the museum have been polished and varnished, and there is little to indicate it is over 120 years since the flooring was originally laid.

Throughout many of the upper-floor displays, the gallery has placed more light-sensitive works in wall-mounted cabinets and pull-out drawers. Akin to rummaging through the drawers and cupboards of a strange house, a wealth of items – many previously never displayed – are now accessible by the public. Commenting on the larger, featured oils, Deputy Director Kalinsky stressed that centuries-old portraits displayed in the naturally-lit upper exhibitions had not been restored for the opening; focus groups touring the gallery during the renovation had queried this, and the visibly bright colours are actually the consequence of displaying the works in natural light, not costly and risky restoration of the paintings.

There are four other large galleries on the top floor. Reformation to Revolution is an exhibition covering the transition from an absolute Catholic monarchy through to the 1688 revolution. Items on-display include some of the Scottish National Portrait Gallery’s most famous items – including Mary Queen of Scots and The Execution of Charles I. The portrait-based depiction of this historical age is complemented with prints, medals, and miniatures from the period.

Imagining Power is a Jacobite-themed exhibition, one which looks at the sometime-romanticised Stuart dynasty. The Gallery owns the most extensive collection of such material in the world; the portraiture that includes Flora MacDonald and Prince Charles Edward Stuart is complemented by glassware from the period which is on-loan from the Drambuie Liqueur Company which Kalinsky remarked upon as the only way Scots from the period could celebrate the deposed monarchy – toasting The King over the Water in appropriately engraved glasses.

On the other side of the upper floor, the two main naturally-lit exhibitions are The Age of Improvement, and Playing for Scotland. The first of these looks at societal changes through the 18th and 19th centuries, including Nasmyth’s 1787 portrait of the young Robert Burns and – well-known to past visitors to the portrait gallery – Raeburn’s 1822 depiction of Sir Walter Scott. These are complemented with some of the National Gallery’s collection of landscapes and earliest scenes from Scottish industry.

Playing for Scotland takes a look at the development of modern sports in the 19th century; migration from countryside to cities dramatically increased participation in sporting activities, and standardised rules were laid down for many modern sports. This exhibition covers Scotland’s four national sports – curling, shinty, golf, and bowls – and includes some interesting photographic images, such as those of early strong-men, which show how more leisure time increased people’s involvement in sporting activities.

Next to the Reformation to Revolution gallery is A Survey of Scotland. Largely composed of works on-loan from the National Library of Scotland, this showcase of John Slezer’s work which led to the 1693 publication of Theatrum Scotiae also includes some of the important early landscape paintings in the national collection.

The work of Scotland’s first portrait painter, the Aberdeen-born George Jamesone, takes up the other of the smaller exhibits on the east side of the refurbished building. As the first-ever dedicated display of Jamesone’s work, his imaginary heroic portraits of Robert the Bruce and Sir William Wallace are included.

On the west side of the building, the two smaller galleries currently house the Close Encounters and Out of the Shadow exhibits. Close Encounters is an extensive collection of the Glasgow slums photographic work of Thomas Annan. Few people are visible in the black and white images of the slums, making what were squalid conditions appear more romantic than the actual conditions of living in them.

The Out of the Shadow exhibit takes a look at the role of women in 19th century Scotland, showing them moving forward and becoming more recognisable individuals. The exceptions to the rules of the time, known for their work as writers and artists, as-opposed to the perceived role of primary duties as wives and mothers, are showcased. Previously constrained to the domestic sphere and only featuring in portraits alongside men, those on-display are some of the people who laid the groundwork for the Suffrage movement.

The first floor of the newly-reopened building has four exhibits on one side, with the library and photographic gallery on the other. The wood-lined library was moved, in its entirety, from elsewhere in the building and is divided into two parts. In the main public part, the original table from the Society of Antiquaries sits centred and surrounded by glass-fronted cabinets of reference books. Visible, but closed to public access, is the research area. Apart from a slight smell of wood glue, there was little to indicate to the tour group that the entire room had been moved from elsewhere in the building.

The War at Sea exhibit, a collaboration with the Imperial War Museum, showcases the work of official war artist John Lavery. His paintings are on-display, complemented by photographs of the women who worked in British factories throughout the First World War. Just visible from the windows of this gallery is the Firth of Forth where much of the naval action in the war took place. Situated in the corner of the room is a remote-controlled ‘periscope’ which allows visitors a clearer view of the Forth as-seen from the roof of the building.

Sir Patrick Geddes, best-known for his work on urban planning, is cited as one of the key influencers of the Scottish Renaissance Movement which serves as a starting point for The Modern Scot exhibit. A new look at the visual aspects of the movement, and a renewal of Scottish Nationalist culture that began between the two World Wars, continuing into the late 20th century, sees works by William McCance, William Johnstone, and notable modernists on display.

Migration Stories is a mainly photographic exhibit, prominently featuring family portraits from the country’s 30,000-strong Pakistani community, and exploring migration into and out of Scotland. The gallery’s intent is to change the exhibit over time, taking a look at a range of aspects of Scottish identity and the influence on that from migration. In addition to the striking portraits of notable Scots-Pakistani family groups, Fragments of Love – by Pakistani-born filmmaker Sana Bilgrami – and Isabella T. McNair’s visual narration of a Scottish teacher in Lahore are currently on-display.

The adjacent Pioneers of Science exhibit has Ken Currie’s 2002 Three Oncologists as its most dramatic item. Focussing on Scotland’s reputation as a centre of scientific innovation, the model for James Clerk Maxwell’s statue in the city’s George Street sits alongside photographs from the Roslin Institute and a death mask of Dolly the sheep. Deputy Director Kalinsky, commented that Dolly had been an incredibly spoilt animal, often given sweets, and this was evident from her teeth when the death mask was taken.

Now open daily from 10am to 5pm, and with more of their collection visible than ever before, the Scottish National Portrait Gallery will change some of the smaller current exhibits after 12 to 18 months on display. The ground-floor information desk has available five mini-guides, or ‘trails’, which are thematic guides to specific display items. These are: The Secret Nature trail, The Catwalk Collection trail, The Situations Vacant trail, The Best Wee Nation & The World trail, and The Fur Coat an’ Nae Knickers Trail.

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Foam Insulation, More Than Just Staying Warm

By Hallidae Thomason

When many people think of foam insulation they think of staying warm in the winter and saving money on their heating bills. This is especially common thinking in the northern climes where for a while houses were not insulated very well. The idea was that if they added a layer of foam insulation to the outside of their house they would be saving a lot of money on their gas bill.

There are other advantages to foam insulation that I would like to talk about in the rest of this article however and so that is what I am going to do. Foam insulation when compared to fiberglass has a number of attractive benefits. Number one on many people’s list is that it is much easier to work with. It does not make your skin itchy. It does not have to be rolled and it easier to carry. It is lighter as well and is able to cover more surface area than does a roll of fiber glass insulation. And it does all of these things without sacrificing in the ‘R value’ which is the measure of effectiveness of insulation.

[youtube]http://www.youtube.com/watch?v=T0mP_hJZk54[/youtube]

In fact because it is denser than the typical fiberglass roll, foam insulation has better insulating qualities per inch of thickness and so thinner applications of the material can give you similar if not better level of protection from the cold.

We have been talking about protection from the cold in our discussion of foam insulation but what most people forget is that protection from the cold in the winter is also protection from the heat escaping your house in the winter. In similar fashion insulation whatever material it may be is also protection against heat coming you’re your house in the summer and if you have air conditioning, cool escaping. So not only will it save you money in the winter and keep you warm, it will save you money in the summer and keep you cool.

So if you are thinking about putting vinyl siding up or have an addition in mind for your house you might want to consider layering the outside with even a thin layer of foam insulation. You will be both hotter and cooler when you want to be, and not the other way around. It is an easy task to tack up some of this wonder material, which means that it wont cost that much more, especially when you consider how much you will be saving in the long run.

About the Author: Hallidae Thomason discovered the wonders of

foam insulation

when she and her husband resided there home three years ago. If you want to learn more check out www.aboutfoaminsulation.info.

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U.S. government to improve recruitment for civil service jobs
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U.S. government to improve recruitment for civil service jobs

Tuesday, May 2, 2006

According to the Washington Post, nearly sixty percent of the federal government’s workforce will be eligible for retirement over the next ten years; with ninety percent of senior executive service officials expected to do so. Besides depleting Social Security funds, baby boomers will once again leave a big impression on the American workforce and economy. Calling it a “federal retirement tsunami,” the United States Office of Personnel Management (the bureau responsible for government human resources) is preparing for this event in a few manners. In a news release today by the bureau, Director Linda Springer announced that the office would be releasing a major media campaign in efforts to recruit future employees.

With only twenty four percent of United States citizens with a bachelor degree or higher, according to the U.S. Census Bureau, it’s no wonder it has been difficult to attract qualified or interested employees for federal government positions; particularly young people. “We’ve been hearing for so long about how incompetent and shady the government is, but a lot don’t understand the benefits,” said Howard University sophomore Victoria Hooks.

“The challenge is clear, and we are hard at work… with a 21st Century approach to the workplace, the federal government will ride the retirement wave and set the standard for a modern workplace… It will be a modern workplace, one that requires innovative training and encourage more flexibility by managers. The federal workforce will be one that the American people can count on,” said Springer in support of the initiatives for recruitment. Other efforts for recruitment will also include additional employment benefits such as special salaries and relocation bonuses, especially for women.

The recruitment advertisements will reveal themselves in a series of four commercials around the country beginning in mid May 2006.

Retrieved from “https://en.wikinews.org/w/index.php?title=U.S._government_to_improve_recruitment_for_civil_service_jobs&oldid=565454”

Apple executive Steve Jobs resigns
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Apple executive Steve Jobs resigns

Thursday, August 25, 2011

Steve Jobs, founder of Apple, has chosen to step down from his post as CEO of the company. The former Chief Operating Officer, Tim Cook will be succeeding Jobs as CEO. Jobs resigned in a letter to Apple’s board of directors stating, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s C.E.O., I would be the first to let you know. Unfortunately, that day has come.” In that same letter, Jobs stated that his desire was to remain as chairman of the board.

Steve Jobs has been fighting pancreatic cancer since 2004 and has been on medical leave since January of this year. This was Jobs’ third period of medical leave. He briefly made an appearance in March and June to unveil the iPad 2 and the iCloud, an online cloud computing service. In part of his resignation, Jobs left this farewell, “I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.”

Steve will continue to serve Apple with his unique insights, creativity and inspiration

Tim Cook was personally recommended by Jobs to take over as CEO and has been serving as interim CEO since the beginning of Jobs’ medical leave. Before his post at Apple, Cook held positions at IBM and Compaq. He is known for staying out of the spotlight. Due to an operational overhaul by Cook, he is credited with the success of the iPad and MacBook Air. He also stood in Steve Jobs’ place while the CEO underwent liver transplant surgery. He received $59 million for his performance in the position.

A lot of products could have gotten to market earlier, but he wanted it better.

Analyst Charles Golvin predicts that the resignation will not begin to affect Apple performance for 1.5 to 2 years. Many of the new products are already under development and Jobs will continue to steer the company from his position as chairman of the board. Art Levinson, chairman of Genentech and a member of the board, adds, “Steve will continue to serve Apple with his unique insights, creativity and inspiration”. A contrary view is offered by Charles O’Reilly, a management expert at Stanford University, who stated, “Great companies rarely go from strength to strength”. Richard Doherty attributes Steve Jobs’ success as the ability to hold off on a product until it is perfect. He states “A lot of products could have gotten to market earlier, but he wanted it better.”

In light of the revelation, Apple shares (AAPL) slid $19.37 in after hours trading—a drop of over 5%. Since market open, Apple shares rose to $373.72, a drop of only $2.46 since Wednesday’s close.

Retrieved from “https://en.wikinews.org/w/index.php?title=Apple_executive_Steve_Jobs_resigns&oldid=1281621”

The Top Ten Characteristics Of A Good Sales Letter

By Mario Churchill

With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer’s attention, is there still an alternative marketing method that could ensure your commercial success?

Believe it or not, the crowded global market can work both to your advantage and disadvantage. With more products and services like yours on the market, you will have to contend with competition, not to mention often hard sell marketing tactics from your more financially equipped rivals. Customers, however, are already saturated with hard sell marketing tactics – such strategies tend to make companies appear impersonal, and customers may feel alienated. More than ever, you will need a marketing strategy that will show customers that you care for their needs and wants.

A good sales letter is a viable strategy that you may want to try out. Whether you will send the sales letter through snail mail or email, a sales letter can outline the outstanding characteristics of your company, the products or services that you are offering, and incentives that may come with purchasing your products or services. A sales letter, moreover, is addressed to individual prospective customers. This personalized form of marketing can make customers feel special; if done properly, a good sales letter can earn you customers and widen your market base.

Before you set to work writing your sales letter, take note of these characteristics of a good sales letter.

[youtube]http://www.youtube.com/watch?v=xl9C4QXLIUE[/youtube]

A good sales letter should catch attention even before it is opened. Catchphrases such as ‘Know how to get great discounts when you buy your PC’ or ‘Save hundreds of dollars on your grocery shopping now!’ can attract customers. Remember, your envelope has to be opened before you can make any prospective sale, so make sure that your letter is attractive enough not to be placed in the trash bin before it is even read.

Some sales letters will contain jokes, puns, or clever language. Although this may make you appear playful, it will also undermine your credibility before customers who know nothing about you. The simpler your language is, the easier your letter is to read.

A good sales letter should be personal. Address your letter directly to the recipient, and address the person by name throughout the letter. Avoid ‘Dear Sir or Madame’ or ‘To whom it might concern.’ Customers need to know that you care before they care about what you know.

Email is not necessarily the best way to send a sales letter. Some sales letters are often placed automatically in the spam folder, where they can be ignored, and then disposed of without even being read. Because snail mail is becoming rare, an attractive sales letter can catch a prospective customer’s eye.

A good sales letter should establish a company’s credibility. Do not be afraid to use testimonials from your satisfied customers, or quotes from famous people who may have used your product or service. However, do not overdo it: one or two quotes will be enough, three will be hard sell, four will be annoying, and anything more than that will make you appear either desperate or lying.

A good sales letter cannot stand on its own – you should have not only good products and services, but incentives as well. If you offer incentives for buying your product or service, state them explicitly. Studies show that discounts as low as ten percent, and all kinds of free things appeal to customers, and make them want to buy a product or take advantage of a service.

A good sales letter should not only sound good but look good as well. Use large fonts, and append your company banner or a picture of your company headquarters if you can. If you feel that this is not appropriate, then add pictures of your products, along with captions. Print your sales letter on high quality paper, and make sure that your pictures come out clear and crisp. A sales letter on rough paper, with low quality ink, will not speak well of your company no matter how good your products and services are.

Provide contact information, especially phone numbers and emails. Be ready, moreover, to respond to each question your prospective customers will put forth.

Avoid jargon and acronyms. Remember, you have to make your prospective customers understand you. If they do not understand any part of your letter, they will simply throw it away.

Enclose brochures with your sales letter, along with tips that the customer might be able to use. For instance, if you are selling luxury cars, you can include the top ten tips when choosing car upholstery. Make customers feel that you care for them, and they will flock to you.

A good sales letter is challenging to write, but if written well, the rewards can be numerous. As long as you keep your language simple and maintain the credibility of your company, you will have the wider market base that you need, and the profits that you want.

About the Author: Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on

copywriting

or becoming a

copywriter

checkout his recommended websites.

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Study shows that aspirin might do more harm than good
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Study shows that aspirin might do more harm than good

Monday, August 31, 2009

A study performed at Edinburgh University, Scotland has shown that aspirin may do more harm to your health than good.

The research at the university in Scotland was to assess the effects of taking aspirin on a daily basis where no prior or existing medical conditions would merit its prescription. The researchers monitored 3,350 patients aged between 50–75, who were thought to be at risk of heart disease, but did not show any significant symptoms at the start of the study. Over an eight-year time period, 181 of those people taking aspirin had heart attacks or strokes.

More than 3,000 men aged 50–75 were randomly assigned to receive a daily dose of aspirin or a placebo pill and were watched over the eight year time period. There were 34 major bleeds in people taking aspirin, or 2%, in comparison to 1.2% of those who took the placebo. The Aspirin for Asymptomatic Atherosclerosis (AAA) have found that the routine use of aspirin does not prevent vascular disease or conditions and the use of it “could not be supported.”

Peter Weissberg, a professor at the British Heart Foundation, the company which was partly responsible in funding for the trials said, “we know that patients with symptoms of artery disease, such as angina, heart attack or stroke, can reduce their risk of further problems by taking a small dose of aspirin each day. The findings of this study agree with our current advice that people who do not have symptomatic or diagnosed artery or heart disease should not take aspirin, because the risks of bleeding may outweigh the benefits. Because it’s been around for a long time, people think, ‘It must be safe and it can’t do any harm’. They are taking it ‘just in case’ but it’s much more dangerous than some other drugs that people get concerned about, like statins.”

Professor Gerry Fowkes presented the research from the University of Edinburgh at the European Society of Cardiology congress in Barcelona, Spain, which was attended by more than 30,000 heart specialists.

“Our research suggests that aspirin should not be prescribed to the general population, although it does have benefits for people with established heart disease or other conditions,” stated Fowkes.

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Home destroyed by fire in Geneva, Florida
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Home destroyed by fire in Geneva, Florida

Wednesday, December 15, 2010

A mobile home in Seminole County, Florida burned down last night, leaving a man and his dog homeless. The cause of the blaze was determined as accidental.

Firefighters were alerted to a fire in a wooded area of Geneva at around 11 pm local time (0400 UTC) last night. By the time they reached the scene the house had already been destroyed and a brush fire had been started. It took them about two hours to extinguish the fire which engulfed the house and it took about 40 minutes to contain the brush fire. To combat the brush fire the Seminole fire department had to bring out equipment normally used to combat forest fires.

Firefighters were still on the scene up to eight hours later to ensure that the fire did not reignite. The man and his dog escaped from the house, however the man did sustain minor injuries. The Red Cross will assist the man with food, shelter and clothing for a few days.

A State Fire Marshal office investigator revealed that the fire was accidental and was caused by an unattended grill which ignited the house and subsequently the woods.

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