Race to save Chilean miners trapped underground from spiralling into depression continues
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Race to save Chilean miners trapped underground from spiralling into depression continues

Thursday, September 2, 2010

It has emerged that the 33 Chilean miners trapped underground after the mine they were working in collapsed could be brought to the surface in a shorter time than was initially feared. While officials publicly announced that the men would not be brought to the surface until Christmas, sources inside technical meetings have revealed that they could in fact be on the surface by early November. The news comes as families were allowed to speak by radio-telephone to their trapped loved ones on Sunday. Over the weekend, video images filmed by the miners emerged showing the miners playing dominoes at a table and singing the Chilean national anthem. The miners also used the camera to send video messages to their families on the surface, saying that they regularly broke into tears, but were feeling better having received food and water.

The grainy nightvision images, filmed on a high definition camcorder that was sent down a small shaft to the mine, show the men in good spirits, chanting “long live Chile, and long live the miners.” They are unshaven and stripped to the waist because of the heat underground, and are seen wearing white clinical trousers that have been designed to keep them dry. Giving a guided tour of the area they are occupying, Mario Sepúlveda, one of the miners, explains they have a “little cup to brush our teeth”, and a place where they pray each day. “We have everything organized,” he tells the camera. Gesturing to the table in the center of the room, he says that “we meet here every day. We plan, we have assemblies here every day so that all the decisions we make are based on the thoughts of all 33.” Another unidentified miner asks to rescuers, “get us out of here soon, please.” A thermometer is shown in the video, reading 29.5C (85F).

As the film continues, it becomes evident that the miners have stuck a poster of a topless woman on the wall. The miners appear shy, and one man puts his hand to his face, presumably dazzled by the light mounted on the cameraman’s helmet. One miner sent a message to his family. “Be calm”, he says. “We’re going to get out of here. And we thank you from the bottom of our hearts for your efforts.” Another said that the miners are “sure that there are people here in Chile that are big people, that are powerful people, that are intelligent people, and they have the technology and they will all work together to get us out of here.” Speaking to the camera, one says: “we have had the great fortune that trapped in this mine there are good, professional people. We have electricians, we have mechanics, we have machine operators and we will let you know that while you are working to rescue us on the surface, we are down here ready to help you too.” It has been reported that Mario Gómez, 63, has become the group’s “spiritual leader”, having worked in the mines for over fifty years. He has requested that materials to build a shrine be sent down to the cavern.

Upon seeing the video in a private screening, family members, who are living in a small village of tents at the entrance to the San José copper-gold mine—which they have named Camp Hope—were elated. “He’s skinny, bearded and it was painful to see him with his head hanging down, but I am so happy to see him alive”, said Ruth Contreras, the mother of Carlos Bravo, who is trapped in the mine. The video, of which only a small portion has been released to the public, shows the miners, many of them wearing helmets, cracking jokes and thanking the rescuers for their continued efforts. The supplies are being sent to the men through a small shaft only twelve centimeters wide, and a laboratory has been set up with the purpose of designing collapsible cots and miniature sandwiches, which can be sent down such a narrow space.

CNN reported on Friday that “officials are splitting the men into two shifts so one group sleeps while the other works or has leisure time .. On average, each man has lost 22 pounds (10 kilograms) since they became trapped three weeks ago, and dehydration remains a threat. But a survey of the men indicates that at least nine miners are still too overweight to fit through the proposed rescue shaft. Initially, the miners survived by draining water from a water-cooled piece of equipment. To stay hydrated in the 90-degree mine, each miner must drink eight or nine pints of water per day.”

But while there are jubilant celebrations on the surface that the miners are alive, officials are now nervous that the miners could become depressed, trapped in a dark room the size of a small apartment. Chilean health minister Jaime Mañalich said that, on the video, he saw the telltale signs of depression. “They are more isolated, they don’t want to be on the screen, they are not eating well”, he said. “I would say depression is the correct word.” He said that doctors who had watched the video had observed the men suffering from “severe dermatological problems.” Dr. Rodrigo Figueroa, head of the trauma, stress and disaster unit at the Catholic University in Santiago, Chile, explained that “following the euphoria of being discovered, the normal psychological reaction would be for the men to collapse in a combination of fatigue and stress … People who are trained for emergencies – like these miners – tend to minimize their own needs or to ignore them. When it is time to ask for help, they don’t.” NASA has advised emergency workers that entertaining the miners would be a good idea. They are to be sent a television system complete with taped football matches. Another dilemma facing Mañalich is whether the miners should be permitted to smoke underground. While nicotine gum has been delivered to the miners, sending down cigarettes is a plan that has not been ruled out.

With the news that drilling of the main rescue tunnel was expected to begin on Monday, officials have informed the media that they hope to have the miners out of the mine by Christmas—but sources with access to technical meetings have suggested that the miners could actually be rescued by the first week of November. A news report described the rescue plan—”the main focus is a machine that bores straight down to 688m and creates a chimney-type duct that could be used to haul the miners out one by one in a rescue basket. A second drilling operation will attempt to intercept a mining tunnel at a depth of roughly 350m. The miners would then have to make their way through several miles of dark, muddy tunnels and meet the rescue drill at roughly the halfway point of their current depth of 688m.” Iván Viveros Aranas, a Chilean policeman working at Camp Hope, told reporters that Chile “has shown a unity regardless of religion or social class. You see people arriving here just to volunteer, they have no relation at all to these families.”

But over the weekend, The New York Times reported that the “miners who have astonished the world with their discipline a half-mile underground will have to aid their own escape — clearing 3,000 to 4,000 tons of rock that will fall as the rescue hole is drilled, the engineer in charge of drilling said Sunday … The work will require about a half-dozen men working in shifts 24 hours a day.” Andrés Sougarret, a senior engineer involved in operating the drill said that “the miners are going to have to take out all that material as it falls.”

The families of those trapped were allowed to speak to them by radio-telephone on Sunday—a possibility that brought reassurance both the miners and those on the surface. The Intendant of the Atacama Region, Ximena Matas, said that there had been “moments of great emotion.” She continued to say that the families “listened with great interest and they both felt and realized that the men are well. This has been a very important moment, which no doubt strengthens their [the miners’] morale.” The phone line is thought to be quite temperamental, but it is hoped that soon, those in the mine and those in Camp Hope will be able to talk every day. “To hear his voice was a balm to my heart … He is aware that the rescue is not going to happen today, that it will take some time. He asked us to stay calm as everything is going to be OK … He sounded relaxed and since it was so short I didn’t manage to ask anything. Twenty seconds was nothing”, said said Jessica Cortés, who spoke to her husband Víctor Zamora, who was not even a miner, but a vehicle mechanic. “He went in that day because a vehicle had broken down inside the mine … At first they told us he had been crushed [to death].”

Esteban Rojas sent up a letter from inside the mine, proposing to his long-time partner Jessica Yáñez, 43. While they have officially been married for 25 years, their wedding was a civil service—but Rojas has now promised to have a church ceremony which is customary in Chile. “Please keep praying that we get out of this alive. And when I do get out, we will buy a dress and get married,” the letter read. Yáñez told a newspaper that she thought he was never going to ask her. “We have talked about it before, but he never asked me … He knows that however long it takes, I’ll wait for him, because with him I’ve been through good and bad.”

South Korea: Fire in hospital housing elderly people kills at least 37
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South Korea: Fire in hospital housing elderly people kills at least 37

Friday, January 26, 2018

Fire broke out on Friday morning and destroyed the bottom two floors of a six-story hospital in Miryang, South Korea, killing at least 37 people, most of them elderly. More than a hundred injuries were reported, with eighteen people in critical condition. This is the highest death toll from fire in South Korea in almost a decade.

The fire is believed to have started at about 7:30 local time, according to fire chief Choi Man-woo. It originated on the ground floor in the emergency room as per various officials. The hospital has 98 beds and a medical staff of about 35, and specializes in long-term care of elderly patients. It adjoins a nursing home, all of whose 94 residents were evacuated. Staff carried some patients out of the hospital on their backs.

One patient, Jang Yeong-jae, who told his story to JoongAng Ilbo, said he escaped by removing a screen from a window to get to a ladder placed by firefighters. He described people “running around in panic, falling over and screaming as smoke filled the rooms”. The majority of the victims died from smoke inhalation and are believed to be elderly, said the head of the city’s public hospital, Chun Jae-kyung. A doctor, a nurse, and a nursing assistant have died, according to the fire service; it took three hours to put out the fire.

In a press briefing, Seok Gyeong-sik, the director of the hospital, apologized to patients and their families. Son Kyung-chul, its chairman, stated that there were no sprinklers because the facility was small. Sprinklers are being installed in the nursing home, where a new law requires them by June 30.

Last month, 29 people died in a fire in a gym in Jecheon; the owner and the manager were arrested for safety violations. In 2014, a blaze in a nursing home in Jangseong left 21 dead. The President of South Korea, Moon Jae-in, responded to the Friday fire by calling an emergency meeting of his staff, and promised that the cause would be found rapidly “to prevent the recurrence of the fire in the future”.

Tips To Use For Buying Tires For Sale In Wichita Ks

byAlma Abell

Most drivers don’t pay much attention to the tires on their vehicles until they get a flat. The fact that your car isn’t able to move without your tires should be enough of an incentive to be more attentive towards them. Selecting the right tires for your vehicle, and providing them with the right maintenance, can help you stay safe and give you a better driving experience while on the road. Here are a few tips you can use if you plan on buying tires sometime in the near future.

The first thing you should do is decide whether or not you actually need to buy a new set of tires. Examine each tire very closely and pay attention to the overall condition. Do you see any cracking along the sidewalls? How’s the thickness of the tread? In addition to wear and tear from rolling around everyday, the rubber on tires has a tendency to deteriorate over time due to oxygen. Too much wear and tear, or balding, can cause your tires to lose air unexpectedly or slip and slide while stopping or turning. Look into the best Tires For Sale Wichita has available and have them replaced immediately.

If you notice your tires are having problems, you should take a look at your vehicle itself. When tires wear and tear they’re suppose to bald evenly. If the tread on your tires is unevenly worn out, it could mean that your car is misaligned, or that the suspensions need to be replaced. There’s no need to buy the brand new Tires For Sale Wichita KS has available if there’s a suspension or alignment problem. Why? The new tires you install will wear out a lot quicker and will see the same results as the last set. Have a mechanic realign your vehicle or install new shocks before new tires are installed.

Tire shops often have hundreds of brands and types of tires to choose from. If you aren’t sure about which tire set is best, your mechanic can assist you. Follow these tips to pick the right ones for your vehicle.

Man United hold on for FA win at Reading
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Man United hold on for FA win at Reading

Tuesday, February 27, 2007

Reading F.C. 2 3 Manchester United
Match Stats
Attendance 23821
Goalscorers for Reading F.C. Kitson (23′), Lita (84′)
Goalscorers for Manchester United Heinze (2′), Saha (4′), Solskaer (6′)
Bookings (Reading F.C.) de la Cruz (Yellow(20′)), Bikey (Yellow (62′))
Bookings (Manchester United) None

Reading and Manchester United clashed today in a fifth round FA cup replay at the Madjeski Stadium. Neither team fielded a full strength side, with Leroy Lita and Steven Hunt on the bench for Reading, and Cristiano Ronaldo and Wayne Rooney as substitutes for United.

United started the game with a blitz, scoring 3 goals in the first 6 minutes. Gabriel Heinze started the scoring by shooting in a John O’Shea cross. 2 minutes later, Louis Saha received a long ball from Rio Ferdinand and sent the ball into the back of the net, doubling the lead. Ole Gunnar Solskjaer then scored the 3rd, as he beat the offside trap and curled the ball into the net. Reading did not give up the fight, and scored on 23 minutes, when Dave Kitson headed home an Ingimarson cross. The game stayed at the 3-1 scoreline for much of the rest of the game, until 84 minutes, when Leroy Lita scored to force an edgy finish. Litas powerful header off a Glen Little cross left keeper Edwin Van Der Sar helpless, leaving Reading in sight of extra time. A shot by Brynjar Gunnarsson which rattled of the crossbar could have caused an amazing comeback, but Manchester United were able to hold on, and advance to the sixth round of the FA cup.

Manchester will face Middlesbrough in the next round, who defeated West Bromwich Albion today after a penalty shootout.

Kansas School Board has copyright withheld over teaching Intelligent Design
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Kansas School Board has copyright withheld over teaching Intelligent Design

Monday, October 31, 2005

Kansas has been denied permission to use two key documents commonly used in the writing of science education standards for states, the National Science Education Standards (published by the National Research Council) and Pathways to Science Standards (published by the National Science Teacher Association). The respective organizations argued that they could not grant the state of Kansas permission to use these documents in the current form of the Kansas Science Educational Standards, as these overemphasize controversy between the scientific theory of Evolution and the argument of Intelligent Design. Moreover, the organizations criticize that the standards in their current form distort the definition of science. The American Association for the Advancement of Science has expressed its support for the decision to deny Kansas the use of copyrighted material, as “the proposed standards misrepresent both the content and the standing of evolution as a scientific organizing principle”.

Proponents of Intelligent Design have characterized the refusal as “an effort to censor the discussion of scientific criticism of Darwinian theory by intimidation and threat”.

This is likely to further delay the ratification of the final vote on the Kansas Science Educational Standards as they will have to be rewritten either to not violate any copyright restrictions or modify their account of evolution and outlook on science. According to University of Kansas professor Steve Case, rewriting the standards will be very difficult, as “there is copyrighted material on every page” of the current document.

This is the second time that Kansas was denied the right to use copyrighted materials in their state standards, following the case in 1999, when Kansas included Creationism, a precursor of Intelligent Design, into the school curriculum. A later school board overturned that directive.

The dispute in Kansas has brought nationwide responses, ranging from a rebuke by the American Association for the Advancement of Science to the creation of internet-sensation Flying Spaghetti Monster mythology (which is lobbying the Kansas School Board to give equal time teaching their creationism theory as well.)

The Methods Used To Choose The Perfect Hvac Systems In Charleston, Sc

byAlma Abell

While the Charleston, South Carolina area can experience a fair amount of cool weather in autumn and winter, the majority of the weather that this area experiences is warmth. In addition, because of its geographical location, it often experiences quite a bit of humidity as well. This makes the cooling function of HVAC Systems in Charleston SC important for businesses and homes. However, if a new business or home is being built or an existing HVAC system needs to be replaced in a building, getting the right system is going to be essential.

When a homeowner or business owner contacts a company like Preferred Home Services for the installation of a new HVAC system, there will be a few things that will need to be done. The first thing that an HVAC service will do is measure the home. Each room will be measured and square foot calculations will be made in order to determine the overall square footage of the home under air and heating. An adjoining room that may not have an existing connection to the HVAC system will still pull air in and this means that the calculations for that space will need to be added in as well. This is done to create proper load calculations so that the right size HVAC system can be purchased and installed.

The next thing that service will do when changing out or installing new HVAC Systems in Charleston SC is to determine the type of system that is best for the home or business. Heat pump systems are quite effective in this particular region of the country. They offer adequate cooling and heating but they do so at a much cheaper price. There are also geothermal units that can be energy-efficient. Of course, in most instances, a simple forced air system is typically what is chosen. This provides the most heating and cooling which can be important in Charleston.

The simple fact is that this only touches on a few of the things that an HVAC service will need to do in order to ensure that you get the right HVAC system inside of your home or business. However, by working with a professional HVAC service, you can be assured that you will get the right sized system that will keep your home or business comfortable in a way that is affordable.

Adele and David Bowie each win five Grammys
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Adele and David Bowie each win five Grammys

Wednesday, February 15, 2017

On Sunday, British singer Adele won five Grammy Awards at the 59th Grammy Awards event in Los Angeles. David Bowie posthumously won five Grammys.

Adele won Song of the Year, Best Pop Solo and Record of the Year for her song Hello, and Album of the Year for her album 25, becoming the first singer to win the Song of the Year, Record of the Year, and Album of the Year twice.

David Bowie was nominated in five categories — three for his album Blackstar in Best Alternative Music Album, Best Engineered Album, Non-Classical, and Best Rock Performance; and two for his song Blackstar, Best Rock Song and Best Rock Performance. Days after releasing his 25th album, Blackstar, Bowie passed away in January 2016, due to cancer. Before Blackstar, Bowie won a Grammy for his music video Jazzin’ for Blue Jean, and Lifetime Achievement Award in 2006, never winning the award in a major category before.

In the event, singer Bruno Mars paid tribute to music icon Prince, replicating style, costumes, and guitar of Prince’s. Minneapolis-based funk band The Time, who had performed with Prince, paid tribute to the singer who passed away in April at the age of 57. Adele, in her performance, paid tribute to George Michael. While performing, Adele stopped, swore, and restarted. She later apologised, saying “I am sorry for swearing and I am sorry for starting again, I can’t mess this up for him[…] I am sorry, I can’t.” British pop singer George Michael died on Christmas Day of heart failure at the age of 53.

Adele was in tears while receiving Grammy for the Album of the Year. In her acceptance speech, she said, “But I can’t possibly accept this award. And I’m very humbled and I’m very grateful and gracious. But my artist of my life is Beyoncé. And this album to me, the ‘Lemonade’ album, is just so monumental. Beyoncé, it’s so monumental. And so well thought out, and so beautiful and soul-baring and we all got to see another side to you that you don’t always let us see. And we appreciate that. And all us artists here, we fucking adore you. You are our light. And the way that you make me and my friends feel, the way you make my black friends feel, is empowering. And you make them stand up for themselves. And I love you.” Other albums in the pool, besides 25 and Lemonade, were Justin Bieber’s Purpose, Drake’s Views, and A Sailor’s Guide To Earth by Sturgill Simpson.

Earlier, while receiving award for the Record of the Year, Adele said, “My dream and my idol is Queen Bee [Beyoncé], and I adore you and you move my soul every single day and you have done for nearly seventeen years”. Other songs nominated in the category were Beyoncé’s Formation, Work by Rihanna, 7 Years by Lukas Graham, and Stressed Out by TWENTY ØNE PILØTS.

Beyoncé received the largest number of nominations for the event — nine — but she won only two. Her album Lemonade won Best Urban Contemporary Album and her song Formation won Best Music Video.

Chance The Rapper won Best New Artist, and claimed Best Rap Performance for No Problem and Best Rap Album for Coloring Book. Chance’s songs were never sold, and were available for free on streaming services.

The new host James Corden took a pratfall on the stairs while entering. The duo TWENTY ØNE PILØTS won Best Pop Duo/Group Performance for their song Stressed Out. Upon announcement, they removed their pants to accept the award. Sharing an incident of watching Grammys before the duo was famous, Tyler Joseph said Josh Dun proposed if they were to receive a Grammy, they would receive it in their underpants as they were in underpants watching the award ceremony at the time. In his acceptance speech, he said, “I want everyone who’s watching at home to know that you could be next. So watch out, because anyone from anywhere can do anything.”

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Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners
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Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Ideas On Where To Locate Lawn Tractor Parts

Ideas On Where To Locate Lawn Tractor Parts

by

Rudy Silva

Lawn tractor parts are replaceable. When worn out, they must be replaced immediately to avoid serious damage to other parts especially the lawn tractor itself. In the previous years, people visited hardware stores to buy riding mower parts and all other devices. However today, you can do it online.

The internet contains thousands of sites selling almost anything imaginable-from products to services. Because of tough competition, you may find it confusing to choose which lawn mover part and price is ideal to your lawn mover.

If you are looking for affordable tractor parts, it is not enough to just type in cheap lawn tractor parts on the search box. Although many sites will appear on the search engine result page or SERP, the search engines do not guarantee that the lawn tractor parts are of good quality, and ideal for your lawn tractor.

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Going through each product on every page is a tiresome task, not to mention, time-consuming. To know if such lawn mower tract matches your lawn mower engine, it is best to know specific information, such as manufacturer s model and serial number. Even the tractor part has its corresponding product or model number.

The product serial number can be found on the tractor part itself, while the product model type can be found on the tractor. If you cannot find it, then you can search it online. Type on the search box the manufacturer s name of your lawn mower.

You can choose the type of search results as web, images, filter, blogs, directory and more. Choose images so the results will be about photos that are relevant to your mower search. Mower parts that are displayed online have information on which models they fit in.

List the top 10 result of your search. This can narrow down your search to several sites and brands. You can make your selection even narrower when you read lawn tractor reviews. Most lawn tractor parts have product reviews and testimonials from clients.

Each review is worth reading. From the 10 products on your list, they will become more or less five based on your reaction to the reviews. For more in-depth information on the product, such as its performance and durability, you can also read community forums that discuss these products.

Most online stores accept Master and Visa credit cards and sometimes debit cards. Other stores are more flexible and accept payment such as Paypal and Xoom. In some e-shops, the shipping fees are waived for certain products or when you reach a minimum product purchase.

If you can find an e-store that offers either discounts on lawn mower parts or waived shipping fee, without compromising the product quality, then it is a good bargain. In paying for the product, ensure that the site is secured and you had better read the site s product guarantee, its return policy, disclaimer policy and privacy.

Need lawn mower parts? At http://www.mowpart.com , you can find assorted mowing parts. We are the source of mower accessories. We have a safe online shopping service. Choose your mower equipment at

John Deere

. Check our site, and discover the mower services we have for you.

Article Source:

ArticleRich.com

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