The Taguchi Method How A Japanese Equation Is Guaranteed To Get You More Sales

By Jeremy Paton

What is the Taguchi Method?

The Taguchi method is an equation developed by Genichi Taguchi designed to improve the quality and efficiency of a line of manufacture, and in turn save on profit margins.

Taguchi’s method roots itself in the “Loss function” which factors two things: one, the production of a product and two, the losses involved in the production of this product. Taguchi argues that engineers and manufacturers must meet a certain quality standard of the product they are mass-manufacturing, otherwise their profit margins will decrease. The Taguchi method allows the manufacturer to systematically test any manufacturing process and predict the loss of profits as product quality decreases.

[youtube]http://www.youtube.com/watch?v=SwJlZnu05Cw[/youtube]

To take a practical example. Suppose a light bulb is meant to operate at 100W and heat up by no more than 85 degrees Celsius. If the engineering is of poor quality, then you increase the chance of producing a product which lies outside of its original specifications. For example, maybe the occasional light bulb can only produce the light of a 60W bulb, meaning it ends up producing more heat. If a company continues to produce faulty products like these, the loss in quality results in a measurable loss in profits. The Taguchi method systematically calculates the relation between product quality and profit margin.

The method details that everything in the line of manufacture counts and that everything can be minutely optimized to squeeze a progressively higher profit margin ?from the costly recall of a product, to the shipping costs of bringing a product back to manufacture.

What does this mean for Webmasters and Internet Marketers?

Well, a crop of recent products have applied the Taguchi method of manufacture to online marketing, with the idea that every component of a website, for example the sales page, landing page, content, design and so on can be minutely optimized to yield a higher conversion rate. Using a technique known as accelerated split-testing, every variable of your page can be measured and tested to see which sales page – out of 1000s of combinations – gets the best results. Conversion increases are often substantial, ranging anywhere from 20% – 300%+, and many Taguchi products are completely guaranteed ensuring zero risk for the buyer.

If you could manually test 2000 landing pages, wouldn’t at least one of them result in substantially increased sales? It’s pretty much a mathematical certainty that testing on that level would produce a a sales page with a higher conversion rate. That’s exactly what the Taguchi method does, it automates the prohibitiively tedious process of testing 1000s of potential sales pages, so you can quickly and easily find one that sells significantly more of your product.

About the Author: For more info on how the Taguchi Method can dramatically increase the sales of any webpage by 20% – 300%+ with a 100% satisfaction guarantee, visit

TaguchiOnline.com

immediately. Start increasing your sales now!

Source:

isnare.com

Permanent Link:

isnare.com/?aid=77695&ca=Marketing

Colleges offering admission to displaced New Orleans students/LA-ND
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Colleges offering admission to displaced New Orleans students/LA-ND

See the discussion page for instructions on adding schools to this list and for an alphabetically arranged listing of schools.

Due to the damage by Hurricane Katrina and subsequent flooding, a number of colleges and universities in the New Orleans metropolitan area will not be able to hold classes for the fall 2005 semester. It is estimated that 75,000 to 100,000 students have been displaced. [1]. In response, institutions across the United States and Canada are offering late registration for displaced students so that their academic progress is not unduly delayed. Some are offering free or reduced admission to displaced students. At some universities, especially state universities, this offer is limited to residents of the area.

Contents

  • 1 Overview
  • 2 Louisiana
  • 3 Maine
  • 4 Maryland
  • 5 Massachusetts
  • 6 Michigan
  • 7 Minnesota
  • 8 Mississippi
  • 9 Missouri
  • 10 Montana
  • 11 Nebraska
  • 12 Nevada
  • 13 New Hampshire
  • 14 New Jersey
  • 15 New Mexico
  • 16 New York
  • 17 North Carolina
  • 18 North Dakota

Inspectors close Chicago landmark Healthy Food restaurant after finding dead mouse in cooler
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Inspectors close Chicago landmark Healthy Food restaurant after finding dead mouse in cooler

Saturday, April 2, 2005

Chicago city inspectors closed the landmark Lithuanian restaurant Healthy Food on Thursday, after finding mouse feces on the meat slicer and cutting board, and a dead mouse in the cooler.

The restaurant has operated at 3236 S. Halsted, on the south side of the city in the Bridgeport neighborhood, since the 1930s.

Wikinews reporter David Vasquez placed a call to the restaurant to inquire if they were open. The call was answered by a woman who said, “No, we’re closed. There’s some technical difficulties. I’m sorry. Thank you for calling.” A second phone could be heard ringing in the background.

Streets and Sanitation spokesman Matt Smith told the Chicago Sun-Times, “To reopen, they’re going to have to present us with a revamped game plan for not only rodent control but also housekeeping, they’ll have to make all the corrections that our inspectors point out,” he continued, “and pass a very stringent follow-up inspection.”

Patrons have praised the restaurant’s sauerkraut soup and other dishes over the years. Before it was closed, the restaurant had a lot of traffic from the nearby Cook County Circuit Court. The restaurant was once voted “Best Ethnic Eastern European Restaurant in Chicago”, according to New City.

U.S. TV networks look to past for future programming
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U.S. TV networks look to past for future programming

Tuesday, March 22, 2005

Los Angeles, California — Four of six national television broadcast networks recently wooed potential advertisers for the 2005-2006 season with programming offerings in the new development phase. These included NBC, Fox, ABC and The WB. Two other networks, CBS and UPN, plan to preview their offerings March 24.

After four years of focusing on high-profile reality television, network executives are turning to the past for inspiration on scripted series. Some networks said they are “more consciously aggressive about developing shows” that recall such classics as Taxi and Barney Miller, Craig Erwich, a programming executive for Fox, told USA Today. In the same report, Kevin Reilly, NBC entertainment chief said, “I don’t think the answer has to be that it’s groundbreaking or something you’ve never seen before.”

But at least one ad buyer had reservations about the rear-view mirror technique. “Every network seems to be looking back rather than forward for programming ideas. The reminiscence factor may be good if you are looking for an older audience, but it may not be a way to bring in the younger audiences,” Laura Caraccioli-Davis, senior vice president and director of Starcom Entertainment told Mediaweek magazine.

  THE CONTENDERS: New series touted for possible inclusion in the 2005-2006 season
Network Development
ABC
Emily’s Reasons Why Not 
(Sitcom) – an unmotivated teacher in a class of Type-A students.
Life 
(Drama) – a group of young 20-somethings in Chicago facing life on their own.
Soccer Moms 
(Drama) – two suburban mothers become private investigators.
Fox
Briar & Graves 
(Drama) – a horror series in the vein of X-Files.
Hitched 
(Comedy drama) – a brother and sister run a Las Vegas wedding chapel.
Kitchen Confidential 
(Sitcom) – antics in an upscale New York restaurant.
The Loop 
(Comedy) – the travails of a young Chicago executive.
New Car Smell 
(Comedy) – a Brooke Shields star vehicle in a Las Vegas car dealership
Queen B 
(Sitcom) – Alicia Silverstone as a trendsetting columnist.
Reunion 
(Drama) – shows the lives of a group of friends over 20 years with each episode chronicling one year.
NBC
All In 
(Sitcom) – Janeane Garofalo as a single mom and professional poker player in Las Vegas.
Dante 
(Sitcom) – sports themed revolving around an NFL star.
Hot Property 
(Sitcom) – the competitive world of the real estate agent.
Lies and the Wives We Tell Them 
(Sitcom) – politically incorrect family comedy.
Notorious 
(Sitcom) – Tori Spelling stars in a mockumentary of her life.
WB
Nobody’s Watching 
(Sitcom) – two normal guys win a reality show where their lives become a sitcom.
Pepper Dennis 
(Drama) – Rebecca Romijn as a modern Mary Richards-type journalist in Chicago.
Sisters 
(Drama) – four sisters coping with life in the city.

Pfizer and Microsoft team up against Viagra spam
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Pfizer and Microsoft team up against Viagra spam

Sunday, February 13, 2005

New York –”Buy cheap Viagra through us – no prescription required!” Anyone with an active email account will recognize lines like this one. According to some reports, unsolicited advertisements (spam) for Viagra and similar drugs account for one in four spam messages.

BACKGROUND

Spamming remains one of the biggest problems facing email users today. While users and systems administrators have improved their defenses against unsolicited email, many spammers now insert random words or characters into their letters in order to bypass filters. The Wikipedia article Stopping email abuse provides an overview of the various strategies employed by companies, Internet users and systems administrators to deal with the issue.

Ever since pharmaceutical giant Pfizer promised to cure erectile dysfunction once and for all with its blue pills containing the drug sildenafil citrate, spammers have tried to tap into male anxiety by offering prescription-free sales of unapproved “generic” Viagra and clones such as Cialis soft tabs. Legislation like the U.S. CAN-SPAM act has done little to stem the tide of email advertising the products.

Now Pfizer has entered a pledge with Microsoft Corporation, the world’s largest software company, to address the problem. The joint effort will focus on lawsuits against spammers as well as the companies they advertise. “Pfizer is joining with Microsoft on these actions as part of our shared pledge to reduce the sale of these products and to fight the senders of unsolicited e-mail that overwhelms people’s inboxes,” said Jeff Kindler, executive vice president at Pfizer.

Microsoft has filed civil actions against spammers advertising the websites CanadianPharmacy and E-Pharmacy Direct. Pfizer has filed lawsuits against the two companies, and has taken actions against websites which use the word “Viagra” in their domain names. Sales of controlled drugs from Canadian pharmacies to the United States are illegal, but most drugs sold in Canada have nevertheless undergone testing by the U.S. Food and Drug Administration. This is not the case for many of the Viagra clones sold by Internet companies and manufactured in countries like China and India. While it was not clear that CanadianPharmacy was actually shipping drugs from Canada, Pfizer’s general counsel, Beth Levine, claimed that the company filled orders using a call center in Montreal, reported the Toronto Star.

For Microsoft’s part, they allege that the joint effort with Pfizer is part of their “multi-pronged attack on the barrage of spam.” As the creator of the popular email program Outlook, Microsoft has been criticized in the past for the product’s spam filtering process. Recently, Microsoft added anti-spam measures to its popular Exchange server. Exchange 2003 now includes support for accessing so-called real-time block lists, or RTBLs. An RTBL is a list of the IP addresses maintained by a third party; the addresses on the list are those of mailservers thought to have sent spam recently. Exchange 2003 can query the list for each message it receives.

Gunman massacres at least 12 at New York immigration center
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Gunman massacres at least 12 at New York immigration center

Friday, April 3, 2009

A gunman attacked a downtown Binghamton, New York-based immigration services center today, killing up to 13 people before killing himself.

New York Governor David Paterson at a news conference indicated that 12 or 13 people were killed at the American Civic Association. It is unclear whether or not the attacker was included in the number of the deceased.

An anonymous law enforcement official indicated the presumed gunman’s body was found in an office of the immigration services center building. The attacker blocked the rear building door with his car and entered through the front door. He then opened fire.

The gunman held over 40 hostages, some in a closet and the rest in the boiler room. Police and EMS started arriving at 10:30 A.M (EDT). SWAT sharpshooters and the Endicott police bomb squad were called to the scene. Nearby residencies and businesses were evacuated, while a nursing home and the high school were placed on lockdown. FBI hostage negotiators and evidence response team were being sent to the scene. The Bureau of Alcohol, Tobacco, Firearms and Explosives agents were headed to Binghamton. About noon, the shooter released ten hostages, then another ten out the back 40 minutes later. At 2:40 p.m., the local police said the standoff had ended and a SWAT team was checking the building for anyone remaining.

In Johnson City, Wilson Medical Center staff are treating three to five gunshot wounds, while Our Lady of Lourdes Hospital in Binghamton is treating a single such case. Both hospitals called in additional staff and cancelled all elective surgeries.

A national law enforcement source identified the shooter as 42-year-old Jiverly Voong. The police asked Broome Community College Assistant Professor Tuong Hung Nguyen, a fluent Vietnamese speaker, to translate for discussions between police and Voong.

Interview with Glen Stollery of ScienTOMogy.info
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Interview with Glen Stollery of ScienTOMogy.info

Wednesday, April 5, 2006

Glen Stollery is a New Zealand website developer who created the site ScienTOMogy.info in mid 2005. The site, which is a parody of Tom Cruise and his involvement with the Church of Scientology, became the centre of controversy when it was served with a number of cease and desist orders initiated by the Church. On March 19, 2006, Glen issued a media release stating that his web hosting provider, YouTube, had removed videos of Tom Cruise which formed part of the site. The release suggested that YouTube had taken this action under external pressure from Cruise or Viacom.

Responding to a query by Wikinews reporters, YouTube stated “We have not received a DMCA notification letter from Viacom.” The Church of Scientology was offered the opportunity to respond to the claims made by Stollery during the interview. No reply was received.

This exclusive interview deals with these issues and others relating to the website. It was conducted with Glen via email between March 21 and April 3, 2006.

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Super high speed internet launched in New Zealand
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Super high speed internet launched in New Zealand

Friday, September 1, 2006

The Prime Minister of New Zealand, Helen Clark, yesterday unveiled Kiwi Advanced Research and Education Network (KAREN). It is super high speed Internet that is capable of transmitting data with speeds of up to ten gigabits per second, 10,000 times faster than the current speed of broadband (1Mbps), and 200,000 times faster than dial-up.

The New Zealand Government put NZ$43 million ($28.1 million USD) into the Crown company: Research and Education Advanced Network of New Zealand (REANNZ) organization, responsible for the running of KAREN.

KAREN will link universities and research institutions in Auckland, Hamilton, Palmerston North, Wellington, Christchurch, Dunedin, Hawkes Bay, Nelson and Rotorua and then to the rest of the world via a TelstraClear fibre optic cable.

The network will allow geologists/geophysicists to access U.S. data on fault lines, 3D modellers the ability to collaborate on international mapping projects and students will be able to participate in interactive video lectures with experts, anywhere in the world.

The technology so far is limited to just universities and research institutions but Minister for Education Steve Maharey said: “The network will be extended over time to include other institutions, including schools, libraries and museums.” It is also limited to just one university in the South Island, it is located in the HIT Lab NZ at the University of Canterbury.

Clark said: “The link is crucial in order to attract and retain scientists, because it allows a greater level of real time collaboration between scientists based in New Zealand, and their colleagues around the world.”

The Telecommunications’ Users Association of New Zealand chief executive, Ernie Newman, said: “Karen was a ‘great initiative’ for the science community, and that would have wider benefits for the country.”

Dr. Mark Billinhurst, HIT Lab director, said: “The network meant the country was now legitimately part of the international research community.”

Winners of international postcard-sized art exhibit announced
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Winners of international postcard-sized art exhibit announced

Thursday, August 25, 2005

Visual Arts Brampton has announced the winners of its Second Annual Snail Mail World Postcard Art Show. Currently on display in the Fridge Front Gallery in Shoppers World, The Snail Mail Show features well over 350 entries from 14 countries around the world. This is up from the previous year’s approximately 300 from 6 countries.

Shown in the exhibit is original works from Australia, Belgium, Canada, France, Germany, Italy, Japan, Malaysia, the United Kingdom, the United States, and Yugoslavia.

Juror Alicia Mitchell BA viewed the show on August 18 to make her selections from the entries received.

Surprisingly, in the process of identifying her choices for each award, Mitcell ended up awarding two sets of relatives. Sarah Baptist won the Juror’s Choice Award for Purple, while Ann Baptist won Best Photography for Tires. Nicholas Moreau won Best Snail Art for Albert Einsnail, while his mother Janice Moreau won for Best Use of Medium for Bird Days of Summer.

Best of Theme (Remember) went to Beek’s Remembrance of My Father. Brampton Guardian Arts editor Tina Depko awarded the Media Award to child entrant Jessica Taylor’s Cat love. Toni DiSano of Ballwin, Montana won Best Fabric Art/Sculpture/Installation for her fabric art piece “Vortex”.

Honourable mentions this year were:

A complete list is available on The Snail Mail Show’s website.

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